Privacy policy

Last updated: 14 May 2026

This privacy policy explains how Breathe by Emma Limited / Breathe Studio London collects and uses personal information when you use our website, create an account, book classes, buy memberships or video access, attend the studio, or contact us.

We are the controller of your personal information. You can contact us at breathe_studio@outlook.com.

1. Information we collect

We may collect:

  • your name, email address, telephone number and account login details;

  • booking, attendance, membership and purchase history;

  • payment and billing information, processed through our payment provider;

  • information you give us in forms, waivers, enquiries, surveys or messages;

  • health, injury, pregnancy or accessibility information that you choose to provide so that we can help you exercise safely;

  • marketing preferences; and

  • website usage information, such as device, browser, IP address and cookie data.

2. How we use your information

We use your personal information to:

  • create and manage your account;

  • take bookings and payments;

  • provide studio classes, online classes, memberships, packs and video content;

  • contact you about bookings, purchases, account issues or service updates;

  • understand your needs and help you exercise safely;

  • respond to enquiries and customer service requests;

  • send marketing emails where permitted;

  • improve our website, services and customer experience;

  • keep appropriate business, tax, accounting and legal records; and

  • protect our business, website, staff and customers.

3. Our lawful bases

We use your information where necessary to perform a contract with you, for example when you book a class, buy a membership or access online content.

We may also use your information where we have a legitimate interest, for example to manage the studio, respond to enquiries, improve our services, keep basic business records and protect our website and business.

Where we are legally required to keep or use information, we rely on legal obligation.

Where you sign up to marketing, or where consent is otherwise required, we rely on consent. You can withdraw marketing consent at any time.

Where you provide health, injury, pregnancy or accessibility information, we use it only to support safe participation in our classes and services. We process this information with your explicit consent and you can ask us to delete or stop using it, although this may affect our ability to advise you safely.

4. Marketing

We may send you emails about our classes, memberships, online videos, events, offers and studio news if you have signed up to receive them or where we are otherwise permitted to do so.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at [insert email address].

5. Who we share information with

We may share personal information with trusted service providers who help us run the business, including booking, website hosting, payment processing, email marketing, analytics, IT and professional advisory providers.

We only share information where necessary and require our providers to protect it appropriately. We may also share information if required by law, regulation, court order, insurers or professional advisers.

6. International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we take steps designed to ensure that appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses.

7. How long we keep information

We keep personal information only for as long as necessary for the purposes described in this policy.

In general:

  • account, booking and membership information is kept while your account is active and for a reasonable period afterwards;

  • payment, tax and accounting records are usually kept for up to 6 years;

  • waiver, incident and health-related records may be kept for as long as reasonably necessary to protect customers and the business;

  • marketing data is kept until you unsubscribe or ask us to delete it.

8. Your rights

You have rights under data protection law, including the right to:

  • access your personal information;

  • correct inaccurate information;

  • ask us to delete information;

  • restrict or object to certain uses of your information;

  • withdraw consent where we rely on consent;

  • ask for a copy of certain information in a portable format; and

  • complain to the Information Commissioner’s Office.

To exercise your rights, contact us at [insert email address].

9. Cookies

Our website may use cookies and similar technologies to operate the site, understand how visitors use it and support marketing or analytics. Where required, we will ask for your consent to use non-essential cookies.

10. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be available on our website.